Talentatlas
Logo Design & Brand Guidelines
3 Weeks
www.talentatlas.org
Talentatlas is a talent intelligence platform designed to help organizations identify, evaluate, and connect with top professionals across industries. As a new brand in the HR tech and talent development space, Talentatlas needed a strong visual identity that would reflect its vision of mapping and navigating the global talent landscape.
The project focused on creating a distinct logo that communicates innovation and trust, alongside a comprehensive set of brand guidelines. These guidelines ensure consistency across digital and print assets, providing Talentatlas with the foundation to scale its presence with a unified and professional look.
A logo serves as the cornerstone of a brand, while brand guidelines ensure that identity remains consistent across all platforms. For Talentatlas, we developed a system that not only defines the visual identity but also reinforces the company’s positioning in the talent-tech market.
The new logo gave Talentatlas a recognizable and professional identity that resonates with its mission to guide organizations through the talent landscape. The brand guidelines provided a clear framework for consistent application, ensuring visual coherence across websites, social media, and corporate materials.
With a strong identity system in place, Talentatlas is now equipped to build awareness, strengthen credibility, and establish itself as a trusted player in the talent intelligence market.
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